The logo is being developed as part of a re engineering process carried out by the Experion Technologies by expanding presence across their demographies as well as their expertise portfolio. The re-branding process started off with a new logo. The primary idea behind its development was to create and evoke certain invaluable possessions which the brand already have, but was not well communicated as such by the older logo. We took two among the most valued attributes namely technology (experience) and relationship (trust) which was to be portrayed in the most significant manner. Thus chosen was the inter junction of two oval rings which eventually was made to signify the most prominent syllable of the word Experion ie the letter "x". The blue and orange colors were given to the respective rings, where blue signifies knowledge (experience) and orange which signifies trust.
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